We're a small, focused team building the most approachable habit tracking tools in the world — free, printable, and designed for real life.
"To make habit tracking so simple that anyone — regardless of tech-savviness or life complexity — can build a meaningful daily practice and sustain it for life."
We believe the gap between who you are and who you want to be is bridged by daily habits. Our job is to remove every possible obstacle between you and a tracking system that actually fits your life. No subscriptions, no complicated apps, no motivational lectures — just clean, effective tools.
Three people who collectively obsess over habit science, clean design, and the power of incremental daily action.
Kenji founded SimpleHabit in 2019 after spending five years studying behavioral psychology at Keio University and coaching executives on productivity. He became obsessed with why some people maintain habits effortlessly while others struggle, and decided to build tools that make the difference. Outside of work, he tracks 6 daily habits and runs 5km every morning without fail.
Priya joined SimpleHabit in 2021 after leading design at a productivity startup in Bangalore. Her design philosophy is "invisible UX" — interfaces that feel so natural users don't think about them at all. She designed every template in our library with a focus on tactile satisfaction: the kind of design that makes you want to pick up a pen and fill in the dots. She swears by analog tracking.
Tom brings five years of science journalism to SimpleHabit, translating complex behavioral research into practical, actionable guides. He's read every major book on habit formation and regularly tests new tracking systems himself — sometimes running two parallel trackers for comparison. Originally from Dublin, he moved to Tokyo in 2022 and immediately noticed how local culture aligns with consistent daily practice.
Every template, article, and design decision is filtered through these four values. They're not aspirational — they're operational.
The best habit system is the one you actually use. We ruthlessly cut complexity from every tool we create, leaving only what's essential. If a feature doesn't directly help you track better, it doesn't make the cut.
We don't believe in motivation — we believe in systems. Every template and guide we produce is designed to make daily action easier than inaction. The best habit is a boring one you repeat forever.
Vague goals fail. Our tools always push toward specificity: track exact numbers, not vague intentions. We write guides in plain language and design templates with clear visual hierarchies that remove ambiguity.
We believe every person is capable of meaningful change. Our content avoids shame and focuses entirely on progress. A 70% completion week is a win. We celebrate incremental improvement above all else.
In 2019, Kenji was coaching a group of Tokyo-based executives on personal productivity. Despite access to every habit app and productivity tool on the market, his clients consistently fell back on pen-and-paper systems — but struggled to find templates that were actually well-designed and practical.
He spent two months creating custom tracking sheets for his clients. The results were remarkable. Completion rates jumped by 40%. People said the physical act of marking a dot or checkbox felt more satisfying than tapping an app. One client described it as "closing a loop that stays closed."
Kenji published the templates online as a free resource, expecting a few hundred downloads. Within three months, 8,000 people had downloaded the sheets and he was receiving emails from teachers in Brazil, nurses in the UK, and retirees in Japan — all building better habits with a simple printed grid.
SimpleHabit was born from that realization: the most powerful habit tools don't need to be complicated or digital. They need to be beautiful, easy to understand, and deeply satisfying to use.
Get in Touch →From a freelance coaching side project to a globally recognized habit tracking resource, every milestone below represents thousands of people who decided to invest in their daily routines.
We're proud of the numbers — but what drives us is the emails we receive every week from people who finally feel in control of their mornings, their health, their learning.
Kenji publishes the first batch of free habit templates after testing them with his executive coaching clients. Downloads exceed 8,000 in the first 90 days with zero marketing spend.
The community grows to 10,000 monthly active users. Priya Sharma joins as Head of Design, overhauling all templates with a professional design system and launching the first printable premium collection.
The full template library goes live with 18 free and premium templates. Tom Walsh joins as Content Strategist and the SimpleHabit blog begins publishing in-depth habit science guides.
SimpleHabit reaches 50,000 active users across 82 countries. Templates downloaded over 500,000 times. Featured in Lifehacker, BetterHumans, and The Japan Times as a leading free habit resource.